Our story
Built from a small
flower shop
since 2017
Bloomsvilla began in 2017 as a small flower and gifting shop in Yelahanka New Town, Bengaluru.
The shop gave us our first-hand understanding of flowers, plants and gifting. We prepared bouquets, cared for every plant on display and personally helped customers choose gifts for the people and occasions that mattered to them.
In 2018, we took our first major step beyond the neighbourhood by launching Bloomsvilla’s first online gifting portal.
SINCE2017
Experience, not claims
What Experience Has Taught Us
01
Learn directly from customers
Starting from a physical shop taught us to listen before we sold. Real customer conversations continue to shape our products, website and service.
02
Local relationships make scale possible
Nationwide gifting is built locally. Trusted florists and fulfilment partners help us prepare and deliver time-sensitive gifts across India.
03
Customers wanted delivery—not a refund
Customer conversations taught us that when an address falls outside our same-day network, most senders still want the surprise to reach their loved one. We introduced courier fulfilment for suitable gifts to remote pin codes and villages.
04
Adapt, improve and continue
Difficult years forced us to become smaller, more focused and more resourceful. Progress sometimes means improving one process and serving one customer at a time.
2017—2026
The Bloomsvilla Journey
2017
A small shop in Yelahanka
Bloomsvilla began as a small flower and gifting shop in Yelahanka New Town, Bengaluru. Our earliest days were spent preparing bouquets, caring for plants and personally helping neighbourhood customers find meaningful gifts.
Where our roots were planted2018
Our first online gifting portal
In 2018, we launched Bloomsvilla’s first online portal, taking our experience beyond the physical shop. Customers could now discover and order flowers, cakes and gifts online for delivery to their loved ones.
From a local shop to online gifting2019
Beyond Bengaluru
In 2019, we focused on understanding what customers expected from an online gifting experience. We improved our website to make finding products and placing orders easier, while learning how digital marketing could help Bloomsvilla reach the right customers. As our presence gained traction in Bengaluru, we expanded our flower delivery services beyond the city. By the middle of the year, Bloomsvilla was delivering flowers in Mumbai, Hyderabad, Delhi, Kolkata, Pune, Chennai and Gurgaon.
From one city to eight2020
Reaching 200+ Indian cities
In 2020, Bloomsvilla expanded its flower and gifting delivery network to more than 200 cities across India. Our coverage now included all major metropolitan cities, state capitals and many of the country’s other important urban centres. This expansion transformed Bloomsvilla from a growing multi-city service into a nationwide gifting platform.
From eight cities to 200+2021
Growing while working apart
In 2021, our team worked remotely as the pandemic continued to affect everyday life and business operations across India. Despite working from different locations, we remained connected with our customers and fulfilment partners. We strengthened our coordination, adapted to changing local restrictions and continued delivering flowers and gifts when many families could not meet in person.
Apart as a team, connected by purpose2022
Crossing ₹50 crore in annual sales
In 2022, Bloomsvilla reached a milestone that once seemed far beyond the scale of our original Yelahanka shop. After years of expanding our delivery network, improving our technology and learning from thousands of customer orders, we recorded our highest-ever annual revenue—crossing ₹50 crore in sales for the first time.
Our first ₹50 crore year2023
The year that tested us
In mid-2023, Bloomsvilla experienced the most difficult setback in its journey. Within a very short period, pages that had ranked among the top search results across more than 400 Indian cities lost most of their organic visibility—many falling to positions beyond the first several pages. There was no manual action, security warning or clearly identified technical error in Google Search Console. Our internal technology team investigated extensively, and we consulted independent search specialists from Australia and the United Kingdom. Despite months of audits and analysis, no single confirmed cause could explain or fully reverse the decline. The sudden loss of organic visibility led to a sharp reduction in website traffic and orders. Revenue declined, operations came under pressure and maintaining the customer experience became increasingly challenging. Much of 2023 was spent searching for answers while doing everything possible to keep the business operating.
A sudden fall—and a year spent searching for answers2024
The year we chose to endure
The effects of the 2023 traffic decline continued throughout 2024. With significantly fewer orders and limited revenue, Bloomsvilla faced severe financial and operational pressure. We were forced to make some of the most difficult decisions in our history, including reducing our team from 44 people to a core group of six. With fewer resources, every remaining team member took on additional responsibilities as we worked to keep orders moving and honour our commitments to customers and fulfilment partners. Throughout the year, we continued investigating the loss of search visibility, improving the website and rebuilding the customer experience. Growth had to wait—2024 was about keeping Bloomsvilla alive.
A team of six, determined to continue2025
A new beginning
In 2025, a silver lining began to emerge. After two exceptionally difficult years, we rebranded Bloomsvilla and launched a completely revamped version of our website. Our technology team worked on rebuilding the online experience, while the operations team strengthened fulfilment and customer support. The new website made it easier for customers to discover products, choose delivery options and place orders across devices. The recovery was gradual, but revenues slowly began to improve. We ended the year with renewed confidence and genuine hope for what 2026 could bring.
Rebranded, rebuilt and ready to grow again2026
Built leaner, ready to grow
In 2026, we completed a major technology upgrade, strengthened our lean operating teams and expanded our courier-compatible gift range and delivery network. With a more resilient platform and wider reach, Bloomsvilla is once again moving forward on a steady growth path.
A stronger platform. A wider network. A renewed trajectory.Behind the scenes
Ordinary days and extraordinary rushes
Still true today
Every bouquet carries a message.
Every promised date matters.
Thank you for letting us be part of your story.
Bangalore
Delhi
Pune
Gurgaon
Mumbai
Kolkata
Hyderabad
Chennai